The Full Brand DNA Intake

Before You Begin

Hello. Thank you for continuing.

This intake is longer than a standard sign-up because the answers are not just a ticket in a queue. They become the first draft of the voice dossier your luminaries will be trained on. If you answer carefully, we will have a real head start on the brand DNA session. If you answer casually, we will end up reworking everything once we speak, which is fine, but it will take longer.

Every answer is read personally by a member of our team. The only people who ever see your answers are the specific members of the maison team who need them to write your dossier.

Take your time.

— The Maison Forge Team, Brooklyn

Section One · Your Brand

Brand Name *

Website

Category *

How long has the brand been running? *

Current annual revenue band *

We do not need an exact number. A range helps us understand what stage you are at.

Section Two · Your Voice

Three to five words that ARE your brand

What words would you use to describe how your brand sounds when it is at its best? Not adjectives from a marketing deck — real words you would use in conversation.

Three to five words that are NOT your brand

What words does your brand avoid? What language makes you wince when you see it in your category?

One sentence on what makes your brand different *

Not the features. The underlying thing that separates your brand from every other brand in your category.

Section Three · Your Current Operations

What tools are you using now?

The current stack. We want to understand what you already have so we can integrate with it instead of replacing it.

What is currently taking the most of your time?

Where is the biggest fire? Where do you feel like you are drowning most?

Section Four · Your Ambition

What would become possible in your brand if every operational function were handled at your taste level?

This is the question the whole commission turns on. Answer carefully. There is no wrong answer, but a thoughtful answer will tell us everything about what the maison should do for you.

What has been impossible to ship because you do not have the hands?

What has been on your list for months or years that you know you should be doing but have not been able to make room for?

Section Five · Your Tier

Which tier are you considering?

Atelier — $497/month Constellation — $1,497/month Maison Pro — $2,997/month Private Commission — Scoped to your organization Not sure yet — I want to discuss

Anything else we should know?

Optional.

Section Six · Your Contact

Your name *

Your role

Your email *

How should we reach you?

Email is fine I would prefer a call I would prefer a brief message first

By submitting this commission, you are beginning the brand DNA session. Every commission is read personally by a member of our team. You will hear from us within one business day.

The Full Brand DNA Intake.

Thank you. You have begun.